These are my personal notes for the text book
Marketing Canadian Edition
Grewal / Levy / Persaud / Lichti
McGraw-Hill Irwin
ISBN-13: 978-0-07-098492-9
ISBN-10: 0-07-098492-1
Chapter 1: Overview of Marketing
Chapter 2: Development Marketing Statigies
Chapter 8: Segmentation, Targeting, and Positioning
Chapter 6: Consumer Behaviour
Chapter 5: Marketing Research and Information Systems
Chapter 3: Ethics and Socially Responsible Marketing
Chapter 4: Analyzing and Marketing Environment
Chapter 7: Business-to-Business Marketing
Chapter 9: Product, Branding, and Packing Decisions
Chapter 10: Developing New Product
Chapter 11: Services – The Intangible Product
Chapter 12: Pricing Concepts and Strategies – Establishing Value
Chapter 13: Marketing Channels – Distribution Strategy
Chapter 14: Retailing
Chapter 15: Integrated Marketing Communications
Chapter 16: Advertising, Sales Promotions, and Personal Selling
Chapter 17: Global Marketing
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